The Pearl of Africa Foundation is an organisation established in 2003 to promote the interests of Uganda. The founders of Pearl of Africa foundation saw it as a fitting name for the organization as one of our intentions is to bring out the good that Uganda has to offer.

Britain’s World war II prime minister, Sir Winston Churchill on his visit to Uganda was attracted to the magnificent scenery (landscape), wildlife and friendly natives (culture). To him, the beauty of it all could only be described as a pearl.

Mission Statement

Pearl of Africa (Africa)

Promote human rights, democracy and gender justice in the region.

Pearl of Africa (Netherlands)

Encourage Ugandan immigrants to integrate into society within the framework of the Dutch government policy and to work towards the promotion and development of Uganda.

Vision

Pearl of Africa (Africa)

A poverty-free, peaceful and democratic region that upholds human rights and gender justice.

Pearl of Africa (Netherlands)

A well educated, disciplined and better informed Ugandan community in the Netherlands and a better-known democratic Uganda in the eyes of the world, in general, and the Dutch society in particular.

Core values

Pearl of Africa was quick to recognise that its name Pearl stands for its core values as seen below:

• People-centred partnerships – we believe in working in partnership with communities whose interests we serve and in alliance with like-minded organizations
• Excellence – we seek to excel
• Accountability Transparency – accountable to our membership, the communities we work with and to our financing partners.
• Regionalism - value and foster the spirit of regionalism as a strategic alliance harnessing the strengths residing in countries of the region.
• Looking out for Gender justice and diversity – we respect diversity and promote equity in our organisation and work.

Objectives

Strategic Objectives

• Promote the collective interests of Ugandans living in the Netherlands.
• Provide a platform for sharing knowledge and experiences.
• Support and advise Ugandans on integration into Dutch society
• Lobby for the promotion of good governance as well as political and economic reform in Uganda.
• Promote Ugandan culture, tourism and trade and improve the position of vulnerable groups like women and children.

Strategies

• Influence Dutch policy in relation to Ugandan immigrants through lobbying thelegislature and Government.
• Disseminate relevant information through brochures, magazines and the Internet.
• Emphasize the importance of integration through workshops, seminars, conferences, website and magazine.
• Enhance the image of Uganda using the magazine, website and workshops.
• Empower vulnerable groups like women, youth and children through awareness education and financial support.
• Encourage and promote sports and cultural activities through events such as Kwakoe (summer festival), refugee day, Uganda day, Africa day, etc.
• Network with different organisations to promote good governance, human rights political and economic reform in Uganda.
• Act as a medium between civil society organisations in Uganda and in The Netherlands to promote poverty eradication, education, human rights, health and development programs in Uganda